Pivot Love from Florida

Hello People Of Pivot,

I recently purchased your Pivot Mach 4 model after going through a long search (and thousands of dollars) seeking the perfect bike to fit my style of riding which is aggressive X-C. I had been looking for a bike that had enough travel to handle aggressive X-C riding, was able to do some light jumping, had precision high speed turning character, was a fast and stable climber, and designed to be durable so that I could spend more time riding and less time worrying about the bike.

My Pivot Mach 4 has met or exceeded all my expectations in every area and so far it has not given me a moment of mechanical or structural concern after 18 months or regular use on technical trails ( I wore out my shifter cables and a few tires). I have also been through a few high end carbon fiber bikes in the past and was always worried about the frame, when I crashed I spent the next 10 minutes checking every little scratch to see if was something more sinister...just too much worry for my style of riding especially after a frame cracked on my not to be named high end bike. Now I use carbon parts and have the bike at a weight close to the same as the carbon frames anyway...plus my Pivot pedals better, carbon problem solved.

Recently like many riders I have been drawn to the allure of the 29' wheels and have recently test ridden the Pivot Mach 429 conveniently rigged with a full XX groupo, wow guys...what a crazy good bike!

So now it looks like I am about to become a two bike owner (two Pivot owner) because I wont sell the my Mach 4 which I love and trust, but I just have to have that new Mach 429 after my most unique and amazing experience that I had on that test ride. I now understand why the 29'rs are getting so much attention, and I also understand why its great thins to have both bikes if at all possible.

I cant wait to see how your company progresses mountain bike design in the years to come...it will be a tough task to top your current efforts....maybe more color options in the anodizing?

Thank you,

Bob Crow

Imitation Is The Sincerest Form of Flattery

We at Pivot are known for our mountain bike innovations. We're more of a product and engineering driven company than we are a marketing company. But I think we've done some pretty cool ads, promotions and events (of course, I'm the marketing guy.) But we're pretty small. We'll never have the kind of budget or reach that some of the big guys will.





You would think that the big guys, with their fancy ad agencies and massive marketing and ad budgets would try a little harder to come up with some original ideas. So I was a little surprised to see the latest Sam Hill promo with the headline "One Rig to Rule them All." We are currently running a Mach 5 ad with the headline "One Bike to Rule them All," because the Mach 5 rules over a wide variety of terrain. We've been running this ad since August of last year.

On the one hand I'm flattered that someone would find my work good enough to lift. But on the other, I worked pretty hard on that ad concept and would like to keep it for myself. The only other scenario is that they have never seen our ad and came up with it on their own. But I don't find it likely. The ad runs in the same magazines they do and it has been running for 6-7 months. And it is a pretty noticeable ad, what with the flaming Phoenix and all. You turn the page and BOOM there it is.